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Hey New Locals,
You’re not underqualified. You’re understrategized.
Lionel Akagah didn’t know anyone in Canada. No job offer in hand. But 30 days after landing, he had a full-time role in cybersecurity. It wasn’t luck. It was strategy. And this week, we're breaking it down.
But that’s not all. IRCC’s new immigration plan just landed, and it’s shifting the game again — especially if you’re already in Canada. We’re talking new pathways to PR, fewer study permits, and a money move that’ll pay off only if you act early.
Whether you’re applying from abroad or navigating the chaos from inside Canada, this week’s edition gives you one thing: leverage.
🚨 Job in 30 Days: Here’s Exactly What He Did
Ever heard it takes forever to get a job here? Well, meet Lionel Akagah, the guy who stepped into Canada and landed a job in 30 days.
He promises it’s not magic, and maybe luck is for the non-believers, but how he did it all is our big story for this week.
▶️Watch the interview — it’s the realest, most useful 7 minutes you’ll spend this week.
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
🏢 COME-2-CANADA
Canada’s Immigration Plan Just Shifted — What That Means for You
This year’s Immigration Levels Plan feels more like a plot twist, and at first glance, too complex. Here’s what to actually care about:
🟡 Work Permit Holders
Canada’s 2026–27 plan could grant PR to up to 33,000 of you — no Express Entry lottery. Think: a new TR-to-PR-style rollout. But you need receipts: job history, tax returns, community ties. Start lining that up now.
🟡 International Students
By now, you’ve seen the 50% “cut” headlines for students, right? Fear not, it’s rather misleading. The drop already happened this year. The next two? More of the same, not worse. No panic needed. Just make smart program choices, and avoid colleges with crazy refusal rates.
🟡 PNPs are king
Federal Express Entry targets are staying flat. Provinces are getting more say. If you’ve got a location in mind — learn their PNP rules yesterday.
EDUCATION
💵 $97 Million Says: Get Your Credentials In Order
If you're trained in health or construction and your qualifications aren't recognised in Canada yet, this could be your time!
Budget 2025 will launch a new Foreign Credential Recognition Action Fund with nearly $100M to help newcomers work faster. Fast-tracking assessments = faster income.
Waiting could mean watching someone else snag your role.
HOME-BOUND
⚽ What the hell happened in Katsina?
Football has always been a dramatic sport, and is agreed to be the sport that brings the world together, but in a twist straight out of the pages of a Ben Okri or Achebe piece, a football player found his throat slit by a fan because he equalised against their team but this one’s wild.
Barau FC equalized in the 68th minute in a weekend match against Katsina United. One minute later, their striker Nana Abraham clutches his neck and collapses.
💼 Jobs This Week
Quick hits from this week’s curated job list:
Customer Success Rep (Remote) — Care2Talk
Inbound Sales Rep (Remote) — The Good Cleaners
Kitchen Production Worker — Montréal, QC
Caregiver — St. Catharines, ON
✉️ THE WRAP-UP
You don’t have to wait months to make it. Some folks are landing jobs in 30 days. The new rules? They favour people who act early and move smart.
You in?
Catch you next time,
Your New Local team
You can always reach us at [email protected].
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