The labour market is hard enough to understand in the present. Trying to predict what Canada will need in 10 years is even harder. AI is changing how work is done. Canada is trying to build more housing and infrastructure. The population is aging. The energy system is shifting. Schools and healthcare systems are already under pressure. Any forecast that claims certainty should be treated carefully.
Still, some patterns are strong enough to matter. Employment and Social Development Canada’s official occupational projections currently run from 2024 to 2033, not all the way to 2035. Those projections use the National Occupational Classification to identify occupations that may face labour shortages or surpluses over the medium term.
So the better way to think about the next decade is not “what exact job title will be hot in 2035?” It is “which types of work are tied to long-term structural demand?” On that basis, five areas stand out: AI and technology, green energy, healthcare, education, and construction or engineering., and tighter oversight of institutions, a House of Commons committee is now recommending further changes that could make the system more selective.
The Standing Committee on Citizenship and Immigration, known as CIMM, has published a report on Canada’s international student program with several recommendations for the federal government. The report does not automatically change the law. These are recommendations, not final policy. But they matter because they show where political and administrative attention is moving: higher financial thresholds, stronger institutional accountability, closer monitoring of compliance, and possibly more targeted restrictions for applicants from countries linked to higher rates of overstays or asylum claims. The committee’s recommendations include increasing the cost-of-living threshold, creating caps for nationals from countries with high rates of overstays or asylum claims, introducing random audits and penalties for designated learning institutions, and consulting provinces and territories more closely on long-term planning.
For prospective students, the message is not that Canada is closing its doors. It is that the country is becoming more cautious about who enters through the study route, which schools benefit from international tuition, and whether students are being set up for a realistic life in Canada.
On this page
Why 10-year job predictions should be treated carefully
Why AI and technology roles will still matter
How the green transition is reshaping labour demand
Why healthcare remains one of the safest long-term bets
Why teachers, trades, and engineers should not be left out of future planning
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
AI and technology jobs will change, not disappear
The most obvious category is AI and technology. That does not mean every tech job will be safe. In fact, some routine coding, basic content, analysis, and administrative tasks may become easier to automate. But AI also creates demand for people who can build, supervise, secure, integrate, and govern digital systems.
The strongest technology workers over the next decade may not be those who simply “know how to code.” They will be people who can combine software ability with data judgment, product thinking, cybersecurity awareness, and AI fluency.
Data scientists, machine learning specialists, AI product engineers, cybersecurity analysts, cloud infrastructure specialists, and software developers who understand AI-enabled systems are likely to remain relevant. Canada’s official projections already show that many occupations requiring post-secondary education are expected to contribute strongly to employment growth, partly because technological progress affects different occupations unevenly and because complex work is harder to replace outright.
For newcomers, the practical lesson is that “tech” is no longer one category. A generic software background may not be enough. The stronger position is technology plus context: tech plus healthcare, tech plus energy, tech plus finance, tech plus logistics, or tech plus AI governance.
Green energy work is becoming more practical
The energy transition is often discussed in political terms, but it is also a labour-market story. Canada will need people who can build, operate, maintain, and regulate lower-carbon systems. Natural Resources Canada’s electricity and renewable energy profile shows expected openings in the electricity sector and points to expansion demand and retirements as important drivers.
This is not only about engineers designing wind farms or solar systems. It includes electricians, grid workers, project managers, environmental technicians, energy analysts, construction workers, maintenance staff, and policy professionals. The transition will need both white-collar and hands-on workers.
For newcomers, this is important because green jobs are not limited to people with advanced climate-policy degrees. Many of the opportunities will sit in practical, technical, and infrastructure-adjacent work. Someone who trains as an electrician, energy systems technician, civil engineer, project coordinator, or construction manager may be closer to the green economy than they think.
Healthcare demand is hard to ignore
Healthcare is one of the clearest long-term demand areas in Canada. The reason is not complicated: the population is aging, and health systems are already stretched. Statistics Canada has described the population aged 85 and older as one of Canada’s fastest-growing age groups, and CIHI has reported that Canada would need an estimated 49% increase in family physicians to meet current demand.
That pressure affects many roles, not only doctors. Registered nurses, licensed practical nurses, personal support workers, nurse aides, pharmacists, physiotherapists, occupational therapists, medical lab workers, health administrators, and mental-health professionals all sit inside a wider care economy that will remain important.
For internationally trained health professionals, the challenge is not whether Canada needs healthcare workers. It clearly does. The challenge is licensing, credential recognition, language requirements, bridging programs, and provincial regulation.
For students choosing a career path, healthcare remains one of the more durable options. But the best strategy is to understand the licensing route early, because demand does not automatically remove regulatory barriers.
Teachers will remain important
Future-of-work conversations often overfocus on AI and underfocus on education. But Canada’s schools will still need teachers, early childhood educators, special education support, language instructors, and education administrators. Retirements, population changes, and regional shortages all make education a serious labour-market category.
Teacher demand varies heavily by province, subject, and level. A secondary school math teacher in one province may face a different labour market from an elementary teacher in another. That means anyone considering teaching should look province by province rather than relying on a national headline.
For newcomers, education can be attractive but complicated. Teaching is regulated. Credentials may need assessment. Some roles require provincial certification. But for those willing to navigate the process, education remains a sector where human skill, trust, communication, and judgment are not easily replaced by automation.
Construction, trades, and engineering are central to Canada’s next decade
Canada needs housing, roads, schools, hospitals, energy infrastructure, transit, and repairs to aging systems. That makes construction and engineering one of the most practical long-term demand areas. The federal government has previously noted that approximately 700,000 skilled trades workers are expected to retire by 2028, creating a need to recruit and train many more workers.
BuildForce Canada has also projected continued construction demand through the coming decade, particularly in non-residential construction, infrastructure, institutional projects, and maintenance work.
The important point is that these roles are not “backup careers.” Electricians, plumbers, welders, carpenters, HVAC technicians, civil engineers, mechanical engineers, construction managers, and project coordinators are all part of the machinery Canada needs to build the country it keeps promising.
For newcomers, the skilled trades can be especially interesting because many apprenticeship pathways allow people to earn while they train. But the rules are provincial, and certification requirements matter.
What this means for career planning
The jobs most likely to matter over the next decade fall into two broad groups. First are jobs helping Canada adapt: AI, data, cybersecurity, green energy, infrastructure planning. Second are jobs that remain deeply human and materially necessary: healthcare, teaching, caregiving, construction, and skilled trades.
A career does not need to be trendy to be future-proof. It needs to be tied to a real problem Canada will still have in 10 years.
Until next time,


